[HOT] Jeff Sauer – Master The Full Stack of Google Marketing


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The Data Driven “Full Stack” Package


Combine All Four Of Our Marquee Training Programs To Pinpoint, Execute, And Automate Your Marketing Plan From End To End

Four on-demand, online training programs that will help you quickly master Google’s most elite marketing tools.

Google Ads Mastery

Google Ads Mastery starts with the basics and quickly dives into the techniques used by long-time, expert advertisers. By the end of this program, you’ll know the techniques needed to run profit-driven advertising campaigns with Google Ads.

What you’ll learn in this course:

  • Discover how to build your Google Ads account to deliver profit generating data for every ad campaign your run, from day-1
  • Learn how to use your ad campaigns to find untapped keywords opportunities, so you can get more for your advertising budget
  • Leverage a proven system to calculate profitable budgets and optimize your bids without wasting money on ineffective tactics
  • Own a set of checklists that show you which metrics to focus on for management and when to make adjustments in your account, without spending all day inside Google Ads
  • Build your marketing credentials by earning your Google Search Advertising Certification and passing the test on your first attempt.
  • Set yourself apart from the pack with your Data Driven Google Ads Mastery certification.
  • Decipher the 3 paid search advertising strategies that matter so that you can outmaneuver your competitors and avoid “false-hope” bidding wars forever.
  • Increase your conversions and reduce wasted ad spend using our Data Driven account management techniques.

Who is this course for:

  • New advertisers who want to follow a proven process to get started in PPC management
  • Entrepreneurs and business owners who want to learn a system for profitable advertising on Google
  • Intermediate level advertisers who need to learn techniques that will allow them to increase their conversions and reduce wasted ad spend
  • Marketers who need to understand the metrics and methods behind profit-driven advertising on Google

Google Analytics Mastery

Google Analytics Mastery teaches advertisers, marketers and business owners how to track and measure their website marketing. By the end of this course, you’ll understand how to use Google Analytics to improve your marketing results.

What you’ll learn in this course:

  • Leverage our 30-day system to make rapid improvements in your marketing capabilities
  • Acquire skills that allow you to gain a deeper understanding of your customers so you can increase your sales and conversions
  • Become a strategic thought-leader for your marketing team
  • Simplify tracking the metrics and data that matter so can reduce wasted time and lower costs
  • Automate your reporting so the answers you need are always in plain sight
  • Decipher advanced tracking and learn how to deploy the right data collection techniques for your needs
  • Own a set of skills that will become more and more in demand as digital marketing advances
  • Set yourself apart from the pack with a Data Driven web analytics certification
  • Enhance your marketing credentials by earning your Google Analytics certification

Who is this course for:

  • Brand new Google Analytics users who have never tracked website data before.
  • Business owners and entrepreneurs who want take control of their website marketing and results.
  • Freelancers and consultants who need to provide their clients with data-driven marketing solutions.
  • Anyone who wants a step-by-step, comprehensive guide to Google Analytics that will help them go from beginner to advanced in 30 days.

Tag Manager Mastery

Tag Manager Mastery starts with the basics, and by the end of this training, you’ll understand how to unlock a whole new world of marketing insights.

What you’ll learn in this course:

  • Save time and money tagging your website, while reducing tracking errors
  • Upgrade your analytics using three GTM power tools – tags, triggers and variables
  • ​Add 70+ advertising and analytics tools to your website using code-free tag templates
  • ​Enhance your website user experience by adding automatic event tracking to discover better ways to optimize your content marketing efforts
  • ​Measure the real value of your advertising campaigns using conversion pixel templates
  • ​Prevent your tracking code from going obsolete every time Google makes a change, by putting your Google tracking code updates on tag-template autopilot
  • ​Test and debug your tracking in minutes, so you can confidently and quickly install your own tracking without having to wait on web development
  • ​Simplify your analytics, while getting direct access to better data to make better marketing decisions
  • Implement techniques that will add immediate value to your business, increase the ROI of your marketing efforts, and maximize the earning potential of your organization

Who is this course for:

  • Marketers who want immediate access to the data they need to do their job more effectively
  • Website owners and analysts who want to be able to track their site performance, without waiting days or weeks for web developers to put tracking tags on their site
  • Google Analytics users who want deeper, more valuable marketing insights that go beyond the “one size fits all” basic installation of GA
  • Consultants and agency teams that want to learn how to automate their tracking of client results
  • PPC marketers that want greater control over their conversion tracking
  • Professionals that want to add high value skills and increase their earning potential

Data Studio Mastery

Data Studio Mastery is teaches advertisers, marketers, and business owners how to develop real-time reporting to guide business strategy and visually communicate marketing results.

What you’ll learn in this course:

  • Create reports that focus on the information your business needs to grow
  • Simplify your data-driven marketing strategy
  • Use Google Data Studio to save hours of time on reporting
  • Consolidate your most important metrics into one dashboard
  • Deliver reports that build trust with your clients, and inspire your team
  • Automate your reporting using Google Data Studio and other tools
  • Use plug-and-play Data Studio dashboard templates for SEO, PPC, and more
  • Use our ACES Framework to design a marketing strategy that matches your goals
  • Identify and track KPIs for every stage of your marketing funnel
  • Use tools like Keyword Hero, Supermetrics, and Zapier to save time, get access to better data, and build more complete reports
  • Build a live dashboard that reports on your entire marketing funnel
  • Capture, communicate and share your marketing vision using Google Data Studio

Who is this course for:

  • Freelance marketers that deliver reports to clients
  • Agency marketers that have reporting responsibilities
  • Corporate marketers that deliver reports to managers, executives or other stakeholders
  • Business owners and entrepreneurs who want to learn how to add a data-driven approach to their marketing strategy
  • Anyone who wants to turn their data into a live, automated dashboard that reports on their marketing plan

About Your Instructor

Hi, I’m Jeff Sauer, but you might know me as Jeffalytics. I’ve working in web analytics since 2005, when I became one of the first people to beta test Google Analytics. I was also privileged to be one of the first 50 people to beta test Google Tag Manager.

In addition, I have been recognized as one of the top PPC marketing experts in the world on multiple occasions, mostly recently in 2019.

As Google Certified Partner, I’ve helped thousands of businesses

improve their performance using Google’s suite of marketing tools.

In 2013, I decided to take the my knowledge of data-driven marketing to the classroom. But I didn’t want to limit my teaching to workshops or live classes. So I developed online programs that are accessible to everyone. Since then I’ve helped over 15,000 students improve their marketing results and  build their skills.

Google Ads, Google Analytics, Tag Manager, and Data Studio Mastery provide you with a straight forward path to understanding Google’s elite marketing platforms, while developing practical skills you can use to get immediate business results.

What You Can Expect From Google Ads Mastery

  • A system for finding profitable advertising opportunities using Google Ads.
  • A guide to building your Accounts, Campaigns, and Search Ads on Google.
  • An insider view of how an experienced advertiser manages Google Ads accounts.
  • A roadmap for using a Data Driven approach to create successful PPC advertising campaigns.

Google Ads Mastery program is your complete guide to search advertising on Google. This 30-day program walks you step-by-step through the process of building an Ads account the right way!

Section 1: Introduction To Google Ads Mastery

  • Introducing Google Ads Mastery and Jeff Sauer
  • The Game of Paid Search
  • The 10 Commandments of PPC Management

Section 2: Navigating Google Ads

  • Creating a New Google Ads Account
  • Creating Your First Campaign
  • Creating Your Initial Campaign Settings
  • Navigating Your Google Ads Account
  • Navigating Keywords, Ads and More
  • Navigating Billing, Payments, and Account Settings
  • Google Ads Account Administration

Section 3: How Google Ads Works

  • Account and Campaign Structure
  • Ad Groups, Keywords, and Ads
  • Keyword Selection and Google Keyword Planner
  • Keyword Research Tools
  • Keyword Selection
  • Keyword Research – Putting it all together
  • Keyword Match Types
  • Ad Guidelines and Ad Copy Testing
  • Ad Copy – Text Ads Rules and Formats
  • Ad Copy in Google Ads
  • The Ad Auction
  • Quality Scores
  • Ad Extensions
  • Location and Language Targeting
  • Billing Options
  • Mobile and Device Targeting
  • Seeing Your Ads on Google

Section 4: Earning A Positive Return On Investment

  • PPC Strategies
  • PPC Metrics
  • PPC Metrics Inside Google Ads
  • Tools of the Trade
  • Competitive Research Tools
  • Top PPC Tools
  • Google Client Manager Accounts
  • Conversion Tracking
  • Earning a Positive ROI
  • Bid Optimization
  • Bid Strategies in Google Ads
  • Account Performance Optimization
  • Google Ads Budget Calculator
  • Quick Google Ads Account Audit

Section 5: The Business Of PPC

  • How to get compensated for your work?
  • How to get compensated for your work?
  • Working with/at a PPC Management Agency
  • Having a Representative with Google
  • PPC Contracts
  • An Insider’s Guide to Becoming a PPC Specialist

Section 6: Google Ads Certification Exams

  • Becoming Google Ads Certified
  • Google Ads Fundamentals Exam
  • Google Search Advertising Exam
  • Section 7: Additional Google Ads Campaign Formats
  • Google Display Network
  • Google Shopping Campaigns

​What You Can Expect From Google Analytics Mastery

  • A step-by-step guide to implementing the right website tracking plan for your business or clients
  • Checklists and frameworks to help track and measure your marketing results
  • An over the shoulder perspective of how to set up and use Google Analytics
  • A system for making sense of your data and acting on the information your collect

Google Analytics Mastery Course is your complete guide to tracking and measuring your website marketing. This 30-day program walks you step-by-step through how to collect, measure, and act on the your website data.

Section 1: Beginner Google Analytics

  • Web Analytics Technology
  • Web Analytics Glossary
  • Setting Expectations with Google Analytics
  • Google Analytics Fundamentals
  • What can you do with Google Analytics?
  • Your Google Analytics Account
  • Navigating the Google Analytics Interface
  • Learning from the Audience Reports
  • Getting Comfortable with Acquisition Reports
  • Behavior Reports
  • Conversion Reports
  • The Admin Section of Google Analytics

Section 2: Intermediate Google Analytics

  • Analytics vs. Reporting
  • Getting Clean Data
  • Advanced Segments
  • Understanding Your Users
  • Google Ads and Campaign Reports
  • SEO Reports
  • Social Media Reports
  • Content Engagement
  • Tracking Conversions Through Goals and Ecommerce
  • Sharing Google Analytics with Your Organization

Section 3: Advanced Google Analytics

  • Device vs User Centered Analytics
  • How Data Collection Works
  • Google Analytics Tracking Code
  • Account Administration
  • Custom Dimensions and Metrics
  • Advanced Content Measurement
  • Advanced Conversion Reports
  • Getting Your Data Into Google Analytics
  • Extracting Data
  • Passing the Google Analytics Certification Exam

Section 4: Advanced Reporting Techniques

  • Google Analytics SEO Dashboard
  • Google Analytics SEO Dashboard in Google Data Studio
  • Custom Reports for E-commerce
  • How to Create Custom Reports Using the Google Analytics API
  • Competitive Analysis and Budgeting

Section 5: Google Analytics Consulting

  • How to get started as a Web Analytics Consultant
  • How to Become a Google Analytics Freelancer

Section 6: Google Tag Manager Tutorial

  • Do You Need Tag Management?
  • How GTM Works
  • Tag Migration
  • The Value Proposition of GTM
  • Four Beginner GTM Mistakes to Avoid

Section 7: GDPR And Google Analytics

  • How to Prepare Your Google Analytics Account for GDPR
  • Data Retention Settings and Advanced Segments
  • Do You Need Cookie Consent?
  • IP Addresses and Personal Data in GA
  • Google Analytics Spring Cleaning
  • Cookie Consent Banners
  • What is the role of IP tracking in Google Analytics?

What You Can Expect From ​Tag Manager Mastery

  • A time saving system for connecting your marketing platforms: Learn how to save time by connecting your website to over 90 marketing systems within GTM.
  • A guide to improving your measurement: Get on-demand resource that shows you how to put tracking in place that will improve your measurement, adding more value to your marketing insights.
  • An insider view of GTM: Learn how to approach building a GTM account, and implementing tracking solutions from a professional analyst’s perspective.
  • A roadmap for simplifying your advanced tracking: Learn how to use the GTM workspace and naming conventions to keep your Tag Manager implementation clean and clear.

Tag Manager Mastery Course is broken down into 5 sections that feature 16 in-depth lessons and video tutorials about the fundamentals of Google Tag Manager.

This consolidated resource will help you quickly build GTM skills… Skills that will allow you to immediately add more value to your marketing.

Section 1: Google Tag Manager Decoded: Learn How To Dive Into GTM With Confidence And Purpose

  • GTM Terminology – Gain a straightforward understanding of GTM most critical components
  • Getting started in Tag Manager – Creating your brand new account
  • How and why Tag Manager simplifies digital marketing

Section 2: Working In Tag Manager: Time Saving Solutions That Will Make Tagging And Tracking Easier

  • Build your account the right way from day 1 – Workspace and workflow
  • Digital marketing power tools – Tags and triggers
  • Put your Google code updates on autopilot with the GA tag template
  • Publishing your first container – The safe way to tag and track
  • A codeless installation of GTM
  • How to know that your GTM installation was a success

Section 3: Event Tracking In Google Tag Manager: Using GTM To Add More Value To Your Measurement And Marketing Skills

  • Gaining buy-in from your company and clients to leverage your new GTM skills
  • The gateway to on-page data – Event Tracking
  • Variables and triggers – The keys to automating your tracking
  • How to install new tracking with confidence – Creating and testing triggers

Section 4: Tagging Your Website: The Secret To Upgrading Your Analytics Effectively And Quickly

  • Using video tracking to find out what your customers really think of your video content
  • The secret to automating your event tracking – Dynamic variables
  • Troubleshooting made easy – Using GTM version control
  • Discover how much of your content your visitors really read – Scroll tracking
  • Reduce your bounce rate with user interaction events
  • Using Real-Time reports to see your immediate results

Section 5: The Date Layer And Beyond: Enter The Analytics Matrix And Remove The Limitations From Your Measurement Capabilities

  • Tracking the data that will help you get more leads – Lead form tracking
  • Using outbound link tracking to learn where your customers go when they leave your site
  • Using PPC tag templates to get better conversion data, without coding
  • Using download tracking to learn which content your website visitors really want
  • Removing the barriers to your data tracking skills by accessing the data layer
  • How to keep advanced tracking simple
  • Seeing the results of your hard work in Google Analytics

What You Can Expect From Data Studio Mastery

  • A process for automating your reporting using Google Data Studio
  • A Framework and guide for consolidating your KPIs from multiple marketing platforms into one master dashboard
  • A strategy for consistently delivering reports that get your stakeholder’s attention while highlighting your results
  • A library of time-saving, ready-made reporting solutions

Data Studio Mastery is your complete guide to Google Data Studio. This program walks you step-by-step through building reports that highlight your results, capture your strategy, and answer critical marketing questions.

Here’s a look at what we’ll cover in this unique training program:

Section 1: Why Google Data Studio

  • Why Use Google Data Studio
  • Making Good Looking Reports Easier
  • What you can Build in Google Data Studio

Section 2: Reporting Strategy

  • Strategy First
  • Great Reports Don’t Just Happen!
  • Reporting Checklist
  • Reporting Flowchart

Section 3: Getting Comfortable Inside Google Data Studio

  • Accessing Google Data Studio and Creating a New Account
  • What do you do Inside Google Data Studio?
  • Getting Started with Reports and Template Options
  • Looking at Data Inside Google Data Studio

Section 4: What Are Data Sources?

  • What are Data Sources?
  • Overview of Sample Data Sources Provided by Google
  • How to Use GDS with Google Analytics
  • Understanding the Google Analytics API
  • Using Data Studio with Google Sheets

Section 5: Reporting Design Matters

  • Designing and Styling Your Report
  • Interactive Reports – Good or Bad Idea
  • Making Interactive Reports

Section 6: Connecting To Data Sources

  • Connecting to Google Search Console
  • Developing a YouTube Report
  • Campaign Analysis in Google Ads
  • Third Party Connectors and Supermetrics
  • Facebook Ads Dashboard
  • Using Zapier and Google Sheets for Automating Everything Else

Section 7: Creating Reporting Targets

  • Creating Reporting Targets Using Calculated Fields
  • Using Calculated Fields to Create New Metrics
  • Blending Data from Multiple Sources

Section 8: Putting It All Together

  • How Strategy and Resources Work Together
  • Dissecting our Completed Dashboard
  • Putting Everything Together to Deliver a Complete Analysis

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