Perry Belcher – VSL Story Selling System


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Perry Belcher Reveals How To Combine Brain Dead Simple Stories (You Can Steal Legally) with Ugly,
No Face Videos To Create The Ultimate
TikTok Age Sales Grabbing Machine

Fellow Marketers,

Can you tell a 6 second story?

That’s all it takes to at least DOUBLE the results of any VSL you’ll ever write. (emails too for that matter)

That’s ALL it takes to create letters others sell for $15,000 or more or even better use to sell your own goods and services for life…

Imagine going one step further than your competitors with THE weird system that creates sales pieces that outperform even the best pedigreed copywriters…

Imagine the PRIDE of having your offers, created entirely by this system, be the most sought after in the market by power affiliates and… (You’ll be famous)
Imagine being SO in demand as a copywriter that businesses literally BEG you to write for them for thousands of dollars + a percentage of profits!

Imagine still, the CONFIDENCE you’ll have in your future when you finally realize you can practically conjure sales out of thin air…

Hi, My name is Perry Belcher and my offers are responsible for around $1,000,000,000 (That’s a BILLION) in the sales of goods and services online.

I Was The Original VSL Guy 10 Years Ago
In 2013 I created the Video Sales Letter Formula course along with a few partners and we sold thousands of copies that still are used today!

BTW I think my buddy Jon Benson actually invented the VSL but I’m pretty sure I was the first to teach how to write them.

That said… I have a confession to make… I missed HUGE piece of the VSL puzzle that multiplies the results of any ordinary VSL by a factor of up to 500%

…and I’ve done millions of dollars of testing since to prove it…

Now I’m ready to let you in on one of the most powerful tools I’ve ever used to create cash pumping offers that make other copywriters cry 🙂
Most Of These Jerks Just Copied Jon And I
The truth is that most VSL “copywriters” are total B.S. and haven’t innovated in years… the teachers and gurus are the WORST!

Don’t get me wrong, I have respect for the craft and those who take it seriously…

But everyone and their mamma is claiming to be an “A Level VSL Copywriter”, even if they’ve never had a “winning” offer. (and some of these loser are selling courses on the subject)

…And they GET AWAY WITH IT… this makes my blood boil!

That crap ends today!

Stick with me here for a few minutes and you’ll never be hamstrung for VSL copy ever again.

Hi, my name is Perry Belcher.

I’m the co-founder of, and a so-called master VSL copywriter, offer creator and storyteller whose offers have drummed up many millions in sales.

My story based offers have sold everything from training at Digital Marketer to printing services, industrial equipment, survival gear, health supplements, live events and yes – even hot dog carts…
I’m the co-founder of, and a so-called master VSL copywriter, offer creator and storyteller whose offers have drummed up many millions in sales.

My story based offers have sold everything from training at Digital Marketer to printing services, industrial equipment, survival gear, health supplements, live events and yes – even hot dog carts…

… all following a simple system that practically writes my VSLs for me…

Now, I’m known in the industry as somewhat of a legend when it comes to what I call “story selling”.

And frankly, I don’t deserve the title – I’ll tell you why in a minute.


I’m a high school educated backwoods boy from Kentucky, yet I’ve made millions personally and BILLIONS through my clients writing story based video sales letters.

While other writers and friends like Jon Benson, John Carlton, Dan Kennedy and Chris Haddad are true masters, I am a self proclaimed hack.

But that’s the beauty of what I’m about to show you…

Even if you’re NOT a genius, heck, even if you can barely spell you can still write video sales letters that squeeze cash out of your prospects with almost NO effort.

You don’t have to be a pastry chef to bake a great cake, you just need a few ingredients and a good recipe and that’s exactly what I’m about to give you.

You don’t even need to know HOW it works, it just works!

What’s more you can do it over and over again with consistent results.
My SVSL Process Is So Fast And Simple…
I take what I’ve learned about offers, do a little 3-step research on the product and the market, I map out my “big idea” and my story and then I simply fill in the blanks as easy as 1-2-3.

Seriously, millions of dollars from that one simple skill.

I haven’t always had this system though…

I started out with nothing.

No skills, no experience and a BIG need for cash…
Look, I Had No Choice
Create Offers Or Starve…
When I started writing copy and creating offers I was flat broke and frazzled with a whole lot of responsibility resting heavily on my shoulders.

Everyday I woke up staring at the same walls in Memphis, with a cloud of gloom hanging over my head.

I couldn’t see past my previous failures and feel the joy that I was supposed to feel as a new father.

I had not one but two brand new babies, three teenagers under one roof and a now ex-wife who was as mean as a rattlesnake.
At least once a month I considered taking my own life.

The feeling that consumed me is hard to describe.

The word that comes to mind is, despair.

I knew that the next thing I worked on HAD to work.

Failure or moderate success wasn’t an option.

They say that successful ideas are born out of necessity…

And I was the poster boy of necessity.

That is when offer creation entered my life and changed it forever.

The first offer I ever wrote was for a breast enhancement pill.

I’ve always been a fan of the subject matter 🙂

It did $5 million in sales.
I knew then that I had a future in offers.

I took it one step further with the video sales letter…

I watched my conversion rates go from 2.3% to 6.9% overnight.

The game changed, and VSLs became the go-to.

The game is about to change again and it’s time for me to finally reveal the next evolution of offers…

Story Selling VSLs.
The Future Of Marketing Is Video And Ignoring This Skill Is No Longer An Option If You Expect To Survive
The future is video, whether you like it or not.



Instagram reels…

The vast majority of content consumption is video!

TikTok just surpassed Facebook as the number one visited site IN THE WORLD.

And when consumer behavior evolves, sales have to keep up.

Here’s where things get sticky though…

VSLs have been around for a long time.

I know – I’ve been there since the beginning.
Follow The Big Brands With The Deepest Pockets
Brands have started to recognize that a video offer alone isn’t enough to move the needle.

You need to make this realization too.

You can’t rely on features and benefits anymore. You need your prospects to be emotionally connected to your advertising in some way – I’ll explain how in a minute.

The human brain is a curious organ and a good story can influence who you trust and help you break down complicated information in your decision making process.

In most cases, a story is more compelling than facts.
Tragic Stories Sell Stuff [FULL STOP]
I bet you didn’t even pick up on it either…

If you look at the most successful video marketing campaigns over the last few years, there has been an emotional story element behind every single winner.

Mark my words – The businesses who DON’T figure out how important story is will be forgotten faster than sh*t rolls downhill.

Let’s dig into the story a little bit more, so that I know you understand what I’m talking about.
Are Story Based VSLs The Next Marketing Revolution?
I bet you know by now that emotions drive sales.

In fact Harvard Business Review just did a study and published,

“After a major bank introduced a credit card for Millennials that was designed to inspire emotional connection, use among the segment increased by 70% and new account growth rose by 40%. Within a year of launching products and messaging to maximize emotional connection, a leading household cleaner turned market share losses into double-digit growth. And when a nationwide apparel retailer reoriented its merchandising and customer experience to its most emotionally connected customer segments, same-store sales growth accelerated more than threefold.”

And suggested that,

“Companies Should Pursue Emotional Connections As A Science—And A Strategy.”
How do you do that?

The easiest way I have found to create emotional connection is through story.
A Simple Story Can Multiply The
Perceived Value Of Everything You Sell
I’ve never been one to get excited about paying money for something.

But if you tell me the story behind it, then I might be more likely to spend my hard earned cash on whatever you’re offering!

Trust me, It’s not a marketing scheme. I know that’s what you’re thinking.

The truth is, it’s my own psychology working against me to create the perceived value.

Let me explain it to you another way.

You’re probably familiar with the idea of “sentimental value”…

You can be attached to something, or see value in something that has no real world value at all.

That doesn’t mean it’s worth less to you.

Using a story to sell works exactly the same way.
Story Is What Powers Marketing Campaigns For Luxury Brands Too!
There are a few story foundations that make selling anything infinitely easier and more profitable…
They work because each is intended to stir a specific emotion…

Nostalgia as a mixed emotion trigger…

Inspirational stories to trigger optimism…

Behind all of these is connection, and that’s what you’re looking for.

Beyond triggering emotions though, these stories have an effect on the VALUE of what you’re selling.

$.25 Plastic Banana Sells For $76
Let me demonstrate for you just how powerful stories are in sales

You see this plastic banana right?

Nothing special about it.

Cost probably a few cents to make.

No real value besides the plastic it’s made of right?


What if I told you that this plastic banana sold for a whopping $76 dollars without anything additional being sold with it, or bonuses or nfts…

What was the change?

A story.

The experiment conductor added a simple story to the description of the item and multiplied its value by 304x

I’m not a mathematician but I’d say that that is a pretty substantial increase.


And what about this pepper shaker?

Looks like it’s worth a fortune right?


It was purchased for $.99 and sold for $28…

With the addition of…

You guessed it, a story.

A few paragraphs of story made all the difference in the world.
One more example…

Have you ever wondered why fans develop such DEEP connections with celebrities?

Sometimes even to obsessive levels.

It’s because of the story attached to them.

The more you know about a person, their fears, struggles, challenges…the more you know, like and trust them.

It’s why you buy celebrity endorsed products and why every celebrity is launching a brand of something.

Are you starting to see how impactful story is?
Is It Possible That There Is A
“New” Video Sales Letter?
I believe so, and I’m willing to bet on it.

But what does that mean for you?

Pulling up your big girl/big boy pants and learning to write VSLs in a whole new format?

Paying insanely overpaid copywriters to write it for you?

Well, it could…

But it’s not what I would do in your shoes.

There is a simpler solution.

One that can have you writing story based VSLs in days not months and will put even the most experienced copywriters to shame.

It’s the same system I’ve been using to earn myself and my clients millions.

I’m going to show it to you in a minute, but there’s something I want to clear up first…
This Next Part Is Important
You might be wondering why you’re READING an offer about a Video Sales Letter instead of watching it…

It is curious, isn’t it?

The answer is simple.

I know that you are exactly like me.

It’s why you are here right now still reading.

If this were a video, I know you would be trying to analyze and figure out why I say the things that I do and when I say them.

I know, because that is exactly what I did when I wrote my first video sales letter.

I got lucky and it worked, but I also made a lot of mistakes and left a lot of money on the table.

Don’t cheat off my homework.

Not because I want you to buy the program, but because there is so much that goes into a story based VSL, and it’s important for you to understand WHY.

I don’t want you to WASTE your time – it’s the most valuable resource you have.

If you try to do that with someone else’s VSL, I can guarantee that you’ll be missing crucial elements, because you won’t understand the psychology behind what you’re doing.

You may end up having the OPPOSITE effect than you’re intending.

I’ve made the mistake of selling an offer course by video before…

The result was having to suffer through thousands of half a**ed offers flooding my news feed written by cheapskates who thought they cracked my system.

In the grand scheme of things, this system is cheap as heck and the return on investment is unlimited.

So let’s get into the nitty gritty of what I’ve created.
The Story VSL Formula
If I’ve done my job correctly, you know how effective a story is when trying to win over your prospects.

You also know that video is the future of marketing and businesses have no choice but to figure out how to leverage video in their marketing…

The Story VSL Formula pulls together everything I’ve learned in the last 10 years about story based VSLs.

It’s broken down into easy to follow steps that are so simple, the system practically writes the offer for you.

But there’s something more…
This System Is Nothing Like You’ve Seen Before
When I tell you that this system is truly unique, I mean it…

In fact, the format is something that sets this apart from any other copy system out there.

It’s designed to do all of the heavy lifting for you.

I’m serious.

It’s not your typical copy course format.

You don’t have to sit there and watch video after video while I drone on.

The system will practically be producing the offer for you as you progress.

You’ll be able to sit down with the laminated sheets and the system tools and in a matter of a few hours you’ll have a story based VSL that your audience can’t get enough of.

You may not even feel good about it, because it may feel like cheating.

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