Perry Belcher – F.I.B.S. Offer Creation Masterclass

Perry Belcher – F.I.B.S. Offer Creation Masterclass


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Dear Friend,

Imagine, sitting down with a few laminated worksheets and a few dozen numbered cards.

Voila, you emerge a few hours later with a brilliant piece of sales copy and a compelling offer. A cash-making monster that would rival that of any master copywriter.

Imagine, getting into the heads of your prospects on a chemical level, explaining your products and services in a crisp, direct and easy-to-understand way…
… and painting a clear picture of the HUGE value you create in the lives of your clients.

Now, imagine the pride of literally conjuring cash out of thin air, creating compelling messages and offers.

See them literally sucking the cash out of your list and your visitors, and even quadrupling your ad spend ROI.

Better still, imagine never being ripped off by high-priced B.S. copywriters ever again, never stressing over a blank sheet of paper or being held hostage by a third-rank employee because you NEED a copywriter…

I Have a Dirty Confession to Make

Hi, my name is Perry Belcher.

I’m the co-founder of, and a so-called master copywriter and offer creator whose offers have drummed up many millions in sales.

My offers have sold everything from trainings at Digital Marketer to printing services, industrial equipment, health supplements and even hot dog carts…

… all following a simple fill-in-the-blanks system.
I’m known in the industry as a legend.

Truth is, I ain’t really that good.

While other writers and friends like the late Clayton Makepeace, John Carlton, Dan Kennedy and the late Gary Halbert are and were true masters, I am a hack.

That’s the big secret here: Even if you’re NOT a genius, you can still perform like one.

That’s what successful hacks like me know, and that’s what we do that you likely don’t.

I take what I’ve learned about human behavior and psychology, do a little 3-step research on the product and the market, and then I simply fill in the blanks as easy as 1-2-3.

Seriously, millions of dollars from that one simple skill.

If copy has been a huge challenge for you, know this: It’s not your fault.

There is so much B.S. information out there, so many outdated books and so many crooked, scammy providers… you never had a chance.

… and people like me who DO have winning systems would likely NEVER share them with you.

Now, I was right where you are now, and here’s what I did about it…

I Had No Choice. Death or Offers

When I started writing copy and creating offers, I was an overdrawn, frazzled and dead-broke ecommerce business failure.

I had not one but two brand-new babies, three teenagers under my roof and a now ex-wife who was as mean as a rattlesnake.

At least once a month I considered taking my own life.

All I ever wanted was to be a success in business, and I was failing, bad.
It sucked.

I sucked.

… and my dream of being a big-shot businessman was just that, a dream.

That’s when I met the “Chemist,” a real-life chemist turned copywriter.

He had created a 10-step formula of mostly “lifting” other writers’ offers and dropping the steps into a sequence template that worked most of the time.

The whole process took just a few hours.

He didn’t have any idea why these offers worked, and I sure as hell didn’t — the point was, they did… and the system was scalable and repeatable.
Over the next two years, around the birth of internet marketing, I practiced by writing countless offers…

Some were winners and many were losers, but surprisingly, after a very short amount of time I became a millionaire for the first time.

Over the next few years, I started studying the “why” behind the chemist’s system and expanded on it, ultimately creating the “21-step formula” I use today…

I was banking MILLIONS.


You CAN Sell Too Much

Then, in a single day it was all gone.

I was growing so quickly, and things got sloppy.

Starting new businesses almost monthly.

Seemed I couldn’t lose.

During that time I had started a dietary supplement company that certainly didn’t cross its t’s and dot its i’s, apparently something vitally required in that business.

As with many in that industry, I learned a bitter lesson of government regulation and in turn lost 100% of everything I had on earth.

 On top of that, I was left $3 million in debt and almost lost my freedom in the process…

I was screwed.

… but I still had the system

Offers Have Saved My Life More Than Once

I eventually settled with the government and gave them everything, paid off the debt without filing bankruptcy and set out to rebuild my life.

This is the time that I really honed the system, every step.

Over the following 10 years, till today, I credit the F.I.B.S. system for nearly 100% of my success.

It keeps me in high demand with partners like Ryan Deiss and Roland Frasier.

It makes me a desirable speaker at conferences worldwide.

It allows me to create cash on demand to buy a new house, car or boat or take dream vacations at will.

… and it gives me the confidence to take crazy risks in business, because I know for a fact if I lost EVERYTHING today, I would still have the system and be back on top in less than a year.

Want My System?

I’m sure that by now you want my system — hell, you would be real dumb if you didn’t.

I’m also sure you have doubts… “I hate writing,” “I’m a lousy writer,” “I don’t have time to do all this stuff.”

I hear you, and I had the same concerns.

Truth is, you can’t be any worse than me.

My writing is barely legible, even now.

I can’t spell shit with a mouthful, and I didn’t even graduate from high school.

… as far as your time goes, that’s just a lie you are telling yourself.

There is NO greater skill you can acquire and no higher use of your time than consistently creating kick-ass, money-sucking offers that grow your business and fatten up your bank account.

That’s a fact and you know it.

Let’s not B.S. one another.

Yes? Then I Have an Offer to Make You…

If you will agree to give me your undivided attention for just a few hours, I’ll turn you into an offer-creation machine.

Your results will rival the masters.


You will have the priceless confidence that I have of knowing whatever crap I get myself into, I can create an offer to get me out of it and then some.

Look, you already know that any businessperson who can create their own offers and write their own copy has a HUGE advantage over their competitors.

You probably also know that really good copywriters typically can’t be hired at any price — the good ones are growing their own businesses.

What you may NOT know is… that there is a secret, a system of templates and processes that can make the entire offer-creation craft basically automated.

Introducing the F.I.B.S. “Fill In the Blanks” Offer Creation System

There is nothing else like it on earth.

It’s taken me 20+ years of trial and error, mostly error, to create this system that is the only one of its kind.

Not only is the system proven with millions of my own personal sales under its belt, but parts of the system have also been used by my private clients to create many times that in revenue.

Moreover, Digital Marketer has spent MILLIONS in split tests and marketing experiments to prove its elements.

This is the greatest copywriting system on earth.

… and it’s easy, even fun to use.

The entire process is mapped on a half dozen laminated, dry-erase F.I.B.S. exercise sheets which you have as part of the Offer Creation Masterclass.
You’ll also get to use my curated trigger word and phrase guide (you’ll use this a lot)…
This is a kindergarten-simple, tactile process. 
I provide you with a few tools, suggest editing software that makes the process work 400–500% better (just $20), and editing systems and checklists that make your offers flow, punchy and impossible to stop reading.
The entire process usually takes me just a few hours to create an offer like this one and a few hours to edit the next day.
Yep, this offer was created with F.I.B.S., and you’re still reading.
One day of writing and one day of editing, and I’m making money just like you will the day after you complete my F.I.B.S Offer Creation Masterclass.
Below this letter is the OUTLINE of what I cover in the Masterclass.
You’ll notice I spend a lot of time explaining the how, the dark psychology and the human behavior rules that govern the process.
This will be critical to you going from 80% effectiveness to 95% and beyond, and it will only take a few hours for you to grasp, although it’s taken me nearly 30 years of reading, studying and filtering between what’s B.S. and what’s real.
You get to skip all that.
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