Patrick O’Connell – The $20K Per Month Design Business

Patrick O’Connell – The $20K Per Month Design Business


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We help generalist & “do everything” designers

This type of designer represents 99% of the industry. They feed on shiny objects and noisy social media information. They rely on word of mouth and they struggle to find clients who value them. So confused about what to do, they try do everything to make sure they cover all the bases. They see their design business as a giant heap of spaghetti.

Become specialist design entrepreneurs

This type of designer is rare accounting for only 1% of all in the industry. They feed on creating market value, and providing clarity and simplicity only to the people they can best serve. They focus on working on their business more than in it. You wont find them on social media talking, unless they are pitching their offer to a business they can help. They are deliberate and see business clearly and always win.

Here’s how it works provides you with everything you need to be successful in business. No flashy tactics — we provide an environment and building blocks so you can implement at your own pace and get feedback when you need it.

Proven Process

We turned the guesswork of building a profitable business model into a linear process. Follow practical step- by-step instructions that are proven to work and track your progress using reliable metrics.

Full Stack Thinking

We focus time not only understanding what to do, but why we do it. Understanding how value actually works, why money circulates the economy. We get you to understand everything business at another level.


It’s hard to change your situation surrounded by the same people. Join an active environment of design entrepreneurs, share stories, get help, practice sales calls, make friends and have celebrate wins.

We teach the full stack

Most generic courses teach a specific skill like sales or marketing without fixing the most important thing: the value of the product/service. This creates clueless designers who don’t understand why things don’t work .To succeed in design business you need to learn the “full stack” — five interconnected layers of understanding built on top of each other.

  1. Entrepreneurial awareness — Value mastery, market differentiation
  2. Offer building — Packaging, messaging, positioning
  3. Lead generation — Free & paid traffic, websites, funnels, bookings
  4. Sales mastery — Rapport, strategy, proposals, contracts
  5. Business processes — Tools, systems, workflows, metrics

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