Eddie Shleyner – Transformational Landing Pages
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What’s Inside?
Module 1: “WELCOME” → (5 Lessons)
✎ Introduction:
[Submodule A] → What you can expect:
✐ [Lesson A1] Expect clear, concise lessons:
✐ [A2] Expect to learn by example:
✐ [A3] Expect “Scientific Advertising” by Claude Hopkins:
✐ [A4] Expect to have a new landing page when you finish:
Module 2: “LANDING PAGES” → (7 Lessons)
[Submodule B] → Transformational results:
✐ [B1] Copywriting great, Eugene Schwartz:
✐ [B2] Testing big differences:
✐ [B3] Clarity, desire, credibility, and action:
[Submodule C] → The before, the after, and the template:
✐ [C1] The original landing page:
✐ [C2] The transformed landing page:
✐ [C3] The template:
Module 3: “ACHIEVING CLARITY” → (16 Lessons)
[Submodule D] → Audience research:
✐ [D1] A better way:
✐ [D2] Persona (with an “a”):
✐ [D3] Person (sans “a”):
✐ [D4] Persona (an example):
✐ [D5] Person (an example):
✐ [D6] Conducting a personal interview:
[Submodule E] → The “Hero” divider
✐ [E1] The most important divider:
✐ [E2] Primers:
✐ [E3] Headlines:
✐ [E4] Subheadlines:
✐ [E5] Body copy:
✐ [E6] Calls to action:
✐ [E7] Art:
[Submodule F] → Congruence:
✐ [F1] The forgotten conversion principle:
✐ [F2] Order of operations:
Module 4: “INTERMISSION #1” → (1 Lesson)
✎ Introduction:
[Submodule G] → About fascinations:
✐ [G1] What’s a fascination?
✐ [G2] Where fascinations came from:
✐ [G3] Why fascinations work:
✐ [G4] When fascinations work:
✐ [G5] The clickbait debate:
[Submodule H] → Fascinations – 9 writing rules:
✐ [H1] Guardrails:
✐ [H2] Rule #1:
✐ [H3] Rule #2:
✐ [H4] Rule #3:
✐ [H5] Rule #4:
✐ [H6] Rule #5:
✐ [H7] Rule #6:
✐ [H8] Rule #7:
✐ [H9] Rule #8:
✐ [H10] Rule #9:
[Submodule I] → Fascinations – My 3-step process:
✐ [I1] One, two, three:
✐ [I2] Step 1:
✐ [I3] Step 2:
✐ [I4] Step 3:
[Submodule J] → Fascinations – 18 filters:
✐ [J1] Filter #1:
✐ [J2] Filter #2:
✐ [J3] Filter #3:
✐ [J4] Filter #4:
✐ [J5] Filter #5:
✐ [J6] Filter #6:
✐ [J7] Filter #7:
✐ [J8] Filter #8:
✐ [J9] Filter #9:
✐ [J10] Filter #10:
✐ [J11] Filter #11:
✐ [J12] Filter #12:
✐ [J13] Filter #13:
✐ [J14] Filter #14:
✐ [J15] Filter #15:
✐ [J16] Filter #16:
✐ [J17] Filter #17:
✐ [J18] Filter #18:
Module 6: “INTERMISSION #2” → (1 Lesson)
Another short break:
Module 7: “EARNING CREDIBILITY” → (9 Lessons)
✎ Introduction:
[Submodule K] → Confidence signals:
✐ [K1] What’s beneath all of this?
✐ [K2] Signal 1:
✐ [K3] Signal 2:
✐ [K4] Signal 3:
[Submodule L] → Testimonials:
✐ [L1] Two types of testimonials:
✐ [L2] Type 1:
✐ [L3] Type 2:
✐ [L4] Creating a testimonial campaign:
Module 8: “COMPELLING ACTION” → (5 Lessons)
✎ Introduction:
[Submodule M] → Why now?
✐ [M1] Reason #1:
✐ [M2] Reason #2:
✐ [M3] Reason #3:
✐ [M4] Reason #4:
Module 9: “TESTING” → (4 Lessons)
✎ Introduction:
[Submodule N] → Big n’ small:
✐ [N1] Big tests:
✐ [N2] Small tests:
✐ [N3] Last thing:
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