Doug Cunnington – Multi Profit Site


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How To Create A Multi Profit Site

Build Your Own Niche Site From Scratch in 8 Weeks

Do you wonder if you have what it takes?

A Niche Site Project subscriber sent me an email:

“I’m sick of being a failure and seeing no success! I am so ready to finally do the work and make it work no matter what!

I am sick of trying everything without doing anything, getting stuck in not knowing how to do it in a productive manner.

I want to leave all that behind and truly focus on one course from beginning to end, and do whatever it takes to finally see the light at the end of this dark tunnel.

I want and desire to be self-employed and really work full time as an online entrepreneur that makes money, not just playing at it or trying it out for size.

I’ve been at it for years and it is amazing how far I’ve come and the amount of wasted money spent without any results. I want a big change, a change for the better.“

This isn’t a unique story…

This is a smart, hard-working person.
She’s read dozens of blog posts.
She’s listened to hours of podcasts.
And she’s watched hours of YouTube content about Niche Sites.
But that story is not unique…
Building a profitable & passive authority site that earns from multiple income sources isn’t easy…

…it takes hard work…


…and a proven plan…

You have the drive, you just need a repeatable plan.

One of the main issues is that there are so many sources out there for information…

One blogger says you should do one thing……

And another blogger says you should never do that thing…

It’s confusing and frustrating…

You end up following some advice from blogger #1…

and then change your strategy…

Then you’re right back where you started.

And you think: “How can I do that?”

When someone creates an Amazon Niche Site in a competitive niche, there’s no magic or luck involved.

You may not be able to detect it, but there’s always something (simple) that helped get them to earn commissions and then rank #1 in Google – generating a massive amount of free, organic traffic.

It’s simply a matter of following a PROVEN, step-by-step blueprint.

It’s been tried and tested by dozens of students. Students just like you…

Think about what it would be like to have a step-by-step plan for creating a niche site that earned money for you every day…whether you worked on it or not.

You can spend the day with your kids… Or, maybe go on a hike… Or maybe just binge-watch your favorite streaming show…

You simply need a blueprint to follow…

A plan that showed you how to find PROFITABLE niches that YOU CAN RANK.

A plan that showed you how to create content that converts visitors into Amazon customers.

And, showed you how to GET free, organic traffic from Google using proven, reliable scripts and templates that you can use and reuse…

It’d be fantastic if you could follow a plan like a recipe to bake a cake. It would be reliable and repeatable.

Multi Profit Site provides the exact blueprint to follow for a successful Authority or Niche Site.

Imagine what it would be like to wake up each morning and see the new sales you made overnight while you slept.

It’s about creating something (and doing the work upfront) that will allow you to make money while YOU:

  • Sleep
  • Spend time with your family
  • Spend time with your friends
  • Sit on the beach while on vacation
  • Hike in the mountains
  • Binge watch Breaking Bad
  • Or whatever you want!

The special thing about “passive income” is that when you stop trading time for money, income is scalable. It’s scalable in a way that’s not possible if you have a regular, full-time job.

The 8-Week Multi Site Program Is For You If:

  • You are a budding internet marketing entrepreneur.
  • You have never built a niche site before but have basic web skills.
  • You have built a niche site before but it didn’t take off.
  • You want to grow a side income.
  • You want to build a site that has massive growth potential.
  • You want to have a defensible business, not a micro niche site.
  • You are someone looking for implementation, not just information.
  • You have big aspirations and a little spare time.

What Will You Learn in Multi Profit Site

How To Create a Site & Get Traffic in 8 Weeks

Starting a Multi Profit Site sounds… 


When you’re just starting out, it sounds like a huge goal, impossible even.

It’s not impossible if you treat it like a project.

We break it down into tiny chunks of work. That’s where my project management background is essential.

I’ve worked on multi-million dollar projects and helped break the work down into manageable chunks.

It’s not about “get rich quick tactics” or “gaming the system” – It’s about following a refined process that’s been tested again and again.

People talk about publishing massive amounts of content and building “authority sites”, right?

You should publish sufficient content, and avoid trying to publish more than you can handle.

But you don’t need to start publishing huge amounts of content right off the bat.

In Multi Profit Site, you’ll be implementing my proprietary Content Traffic Profit Sprint that gets you traffic fast.

Yep, 8 weeks.

If you work along with the course, then you’ll be able to get traffic to your site if not sooner.

Course Details and What You Get:

8 Core Units

4Advanced Units

Unit Breakdown

1: Big Picture Overview

Affiliate marketing, ad revenue, and the business model
Niche markets and their value
Expectations about time, effort, costs, and making money
Figure out your goals so you can reach them

2: Choosing a Niche

Brainstorming techniques so you won’t get stuck
Keyword Research including 4 types of keywords
Two of the 4 types that you should target
Keyword Golden Ratio with over the shoulder demos
Using KW Difficulty Scores from tools

3: Competition Analysis

SEO Tools for Competition Analysis
The thought process and flow of competition analysis that I use
Demo of Competition analysis sheet
Finding communities and the market
Templates and Checklists (Brainstorming worksheet, Competition Analysis Worksheet)

4: Setting Up the Site

Required pages so you’ll get accepted into most programs
Recommended WP themes
Recommended WP plugins and why I use as few plugins as I can
Checking Site Speed and Tips
Templates and Checklists (Speed Checklist, Required Pages Checklist)

5: Content (and Launching)

How much content to launch, including “The Content Myth” and why you need less than you think
What kind of content and how to format
A little bit about Agile Project Management and why it can change the way you do nearly everything
What should informational content look like
Where to get images
Silos, Clusters, Categories, and Site Architecture
Templates and Checklists (Perfect Product Review Template, Informational Content Template, Site Architecture Template, On-page SEO Checklist)

6: Monetizing

Applying for Affiliate Programs
Why you should look for digital products with affiliate programs
Signing up with Display Ad Networks
Adding affiliate Links
Approaching Companies that don’t have public facing affiliate programs

7: Promotion and Link Building

Overall goals and an overview
Social Profiles
Where should links go – mostly to the homepage with branded anchor text
Relationship building, then ask for guest posts
Podcasts and YouTube appearances for traffic and links
Templates and checklists (Social Profile Checklist, Relationship Building Worksheet & Process)

8: Scaling

Either sell more or get more traffic, ideally both
Boost conversions
Add more content
Templates and checklists (Conversion Checklist, Geotargeting calculator)

9: Outsourcing Content with Scaling in Mind

Where to find writers?
Why trial gigs are essential
Job posting sample and template
Screen proposals so you don’t waste time
Style Guideline to set expectations
Creative briefs to let the writers focus on writing
Do you need a Content Manager and Editor – Formatting, drafting, and working in WP
Content Project Management
Templates and Checklists (Job description template, Google Sheets Content PM template, Trello Content PM template, Style guideline Template, Content Manager Jobaide)

10: What to do if you are stuck

Assessing the current state
Gap Analysis (qualitative and quantitative assessment)
Improve existing content, publish more content or get more links

11: A practical guide to email list building

When you should and should NOT build an email list.
Why some of the experts are WRONG when they tell you to always have an email list.
How to get people to willingly sign up for your email list with two proven techniques that I’ve used to build email lists of over 10,000 subscribers.
Tools that’ll help you build your list – they are usually free.
What to send your subscribers in your autoresponder.
How to DRIVE traffic anytime you want with Broadcast emails.

12: How to sell a site – Two 6 Figure Case Studies

When you should and should NOT think about selling your site.
How to estimate the value of your site.
What you should do before you sell your site to prepare months ahead of time.
What you can do to speed up the selling process.
Why it’s normally better to sell with a business broker, and when it’s NOT.


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