David Herrmann & Cody Plofker – TikTok Ads Talk

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Topics Covered

• Why advertisers aren’t succeeding on TikTok ads
• Winning with TikTok creative
  • Hook creation and the TikTok thumbstop ratio
  • Storyboarding winning TikTok creative
  • Content creators, how to source them, and how to succeed with them
  • Ideas for new TikTok creative
  • How to use data to optimize creative process
  • Creative testing
  • Scaling winning TikTok creative
  • How often to update creative based on spend
  • TikTok Creative Marketplace
• Winning with TikTok ad copy
• TikTok ad account structure – setup through optimization
• CBO vs. ABO
• Winning audiences on TikTok ads and who/what to target
• TikTok ad landing page optimization and testing
• What type of data TikTok ads need to succeed
• Measuring TikTok ads success
• TikTok sales attribution and how to measure it
• Where TikTok lives in the customer journey funnel
• Organic TikTok and why it’s important to TikTok ads
• Branded content, whitelabeled content, and TikTok influencers
• Optimizing TikTok ads using other platforms like Google Analytics, post-purchase surveys, and more

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