Tom Critchlow – SEO MBA Executive Presence

Tom Critchlow – SEO MBA Executive Presence


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Become a more confident and effective SEO professional

Learn the communication & business skills you need to level up your career.

  • Over 5 hours of videos
  • Real examples and case studies
  • Financial model template
  • Full SEO strategy presentation
  • 3 practice scenarios
  • Guided emails and weekly assignments

For SEOs who want to be more effective

In-house SEO Professionals

You don’t have the resources you need and it’s a challenge to persuade your company to invest in SEO.

After 5 weeks you’ll:

  • Be able to tie SEO to business value
  • Feel more confident advocating for resources
  • Have a full strategy presentation to invest in SEO

Agency SEO Consultants

You’re trying to convince clients to invest in SEO, and you want more buy-in with senior stakeholders.

After 5 weeks you’ll:

  • Level up your strategy presentations
  • Be able to get clients to invest in SEO
  • Feel confident pitching bigger projects to bigger clients

What you’ll learn

  • How to create buy-in and secure resources for strategic SEO initiatives
  • How to create a business case for SEO initiatives and a full financial model
  • How to create effective, compelling presentations for senior executives and the C-suite
  • How to work cross functionally to get things done inside large organizations

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