MeasureSchool – MeasureMasters

MeasureSchool – MeasureMasters


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Are you here to solve your next tracking problem?

Well, maybe that’s not the right question to be asking.

You see, when starting out in marketing, most people often read a bunch of blogs, take a ton of courses and dive right into measuring anything and everything they can. They love keeping up with the latest tricks and tactics out there.

Raise your hand if you’ve ever setup a new campaign or taken on a new client or project and found yourself..

  • Unsure where to start with setting up tracking or knowing which KPI’s are even relevant.
  • Staring at a sea of data and tables unable to make sense of what the data is telling you.
  • Unclear how to explain or communicate which changes or optimizations are needed to move the needle.

You’re most certainly not alone. Here’s why…

As marketers we just want instant results – that next hack that will grow our business.

Most people think that measurement is all about installing pixels, and tracking codes and finding the next hack, tweak or tool that’s going to magically make all your marketing take off.

But measurement is about looking at data as an an interconnected story that shows how your prospects are responding to your marketing so that you can keep a conversation moving and lead potential customers towards a sale.

So whilst knowing all the newest tools and hacks are cool, what really turns you into an ROI generating asset to any business is knowing exactly where to look to drive growth and results.

An Approach to Analytics That Works

Measurement is a strategic approach to analytics that delivers the insights you need to make decisions that move the needle.

Here at Measure School, we call this The Journey to Measure Mastery.

STEP 1: Measure What Matters

With a clear plan of action before you start messing with any
tools, you’re able to setup tracking yourself and measure only the most crucial KPls that are relevant to your business.

You need to master:

  • Planning your Measurement Strategy
  • Implementing Tracking
  • Audit and maintain your Implementation

STEP 2: Uncover Insights

Raw data doesn’t tell you much, but with the skills to ask the right questions, you’re able to uncover valuable insights, translate them into reports & dashboards which tell a clear story of your customer behaviour.

You need to master:

  • Creating Data Reports
  • Analysing data
  • Building a data habit

STEP 3: Translate Into Action

Activating your data is about turning your insights into results. With a clear picture of what your data is telling you, you know how, when and what to optimize to drive results and confidently communicate these recommendations to get decision-makers on board.

You need to master:

  • Building compelling Data Visualizations
  • Data Story-Telling
  • Moving people to data decision making

Here’s what you get inside Measure Masters

World Class In Depth TrainingDevelop your Measurement skills further step-by-step. Our Training Library features 20+ Courses, Iessons and trainings that will help you to master the techniques and tools you will need for your measurement.

GTM Essentials Training
GA4 Fundamentals
Big Query for Marketers
Facebook Pixel Tracking
GTM Server-Side Tagging
Privacy Concious Tracking
Ecommerce Tracking with GTM
JavaScript for GTM
Google Data Studio Essentials Training

Data Layer Writing Tool
Google Analytics 4 Audit Template
Mailchimp JavaScript API Proxy
BigQuery Cloud Function Pipeline
Measurement SOPs (Processes)
Shopify Data Layer Specifications
and much more

Community & Coaching

Our MasterCircle is our community full of Data-Driven
Marketers just like you. Get and give advice on questions you may
have and learn from the approaches that others have discovered.
We also do a Live Q&A on Zoom every month (just for members).

MeasureMentor Support

Sometimes you just need someone to have a look and give you feedback. In our MeasureMentor section, you’ll be able to request custom help from Julian and the MeasureMasters team to help you out on your specific issues to get you unstuck.

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