Chances are you’ve heard about royalties, but aren’t sure how exactly what they are, how to find clients who pay them to copywriters, and all the in’s and out’s of negotiating them. Well, that’s exactly what you’ll discover in this third in-depth training module. Kim and Chris start with the basics and explain what royalties are, what a “control” is and why you want to write one, and specific examples of the most common types of royalty arrangements. They tell you the going rates for royalty deals, how to calculate your potential earnings, and the differences between online and direct mail royalties. You’ll discover what types of clients are most likely to pay royalties, where to find them, and what’s in it for them (crucial for educating and closing clients). Plus Kim and Chris give you invaluable insider knowledge for putting together proposals and contracts, including the one thing you should ALWAYS include in every royalty contract (many copywriters ignore this step and pay the price later). They also tell you what to do once your promo becomes the control, so you can KEEP those royalties coming in for as long as possible (Kim’s had royalty-paying controls for as long as 11 years and counting)…plus what to do if your promo doesn’t become the new control (handle it this way and it can lead to more opportunities!) You’ll walk away feeling much more confident and knowledgeable about negotiating royalty deals and be able to put together “win/win” deals that make you and your client happy for years to come.
3Rs Tool Kit: Secrets to Earning More With Less Hassle
This exclusive 3Rs Tool Kit gives you proven email scripts, proposal and contract templates, client-finding and “About” page exercises, and other invaluable “tools” for successfully running your freelance business. It’s everything you need to begin finding your ideal clients…submit proposals…put together contracts that serve your interests (as well as your client’s)…bend big company contracts to your will (when you know what points are typically negotiable)…start invoicing clients, including that absolutely vital advance before work begins…and even chase down late-paying clients. Plus you get other valuable tools like a new project questionnaire, “start kit” checklist, so once you get hired you can come across like a seasoned pro and ensure your recurring revenue project is a rip-roaring success!
The Original “Ask-Us-Anything” Speed Coaching Call Video Recording
One of the bonuses Kim and Chris gave during the live version of this 3Rs program was a 3-hour speed coaching session. The copywriters who joined this session each got an opportunity to “hot seat” their copywriting businesses, discuss their deals, and troubleshoot any issues or obstacles standing in their way. You’ll learn a TON on this call: it’s three hours of real world application of all of these concepts… and it’s a masterclass in deal making. Hiring Kim and Chris for one hour would be well over $1,500–making this 3-hour session a $4,500 value just on its own. You get to peek inside BOTH of their brains where they share their best-kept secrets and strategies for negotiating and landing better copy deals.
