The secret to most great marketing campaigns isn’t much of a secret at all: A team worked their butts off to create a marketing effort that looks easy.
It takes a complex back-end system and filling several key roles to make things look simple.
Strategists, brand advocates, writers, designers, subject matter experts, media buyers, analytics geeks.
Each of these roles works together in concert to make it look easy.
When they pull it off, you hardly notice a thing.
Yet, there are two major obstacles that are preventing you from delivering useful AI-based marketing to your organization (or clients): Strategy and Team.
Building a strategic, AI-based marketing campaign that harmonizes input from multiple roles into a clear picture can be a painful experience, especially if you’re using the wrong strategy or don’t have a strategy at all.
Without a proper AI strategy, you’ll find yourself spending your time sorting through a digital garbage heap of generic or factually incorrect content. Then you spend hours editing all this content into something usable when you could have just written it yourself…
Instead of putting more marketing into the world and finding more customers.
This is why I say that marketing success is 90% preparation and 10% inspiration.
There are better, easier ways to incorporate AI and turn it into an invaluable marketing team for your business.
Who Is This Course For
- Freelance marketers who develop marketing campaigns for clients
- Agency marketers that have content-creation, paid ads, editing, or measurement responsibilities
- Corporate marketers feeling the squeeze of budget cuts or chronic understaffing, yet still need to deliver marketing results to managers, executives, and other stakeholders
- Business owners and entrepreneurs who want to learn how to add an AI marketing team without breaking the bank
- Anyone who wants to turn their marketing from a painful, time-consuming process into a proven path to better results without spilling over into another full-time job
What You Can Expect From AI Revolution
- A complete program that helps you research, build, and launch customized marketing for your own business
- Templates and guides to help you “hire” your dream team of AI marketers, all using off-the-shelf AI technologies (no HR required)
- Live “case study” style training that shows you how we’ve used AI to revolutionize our marketing and shows the good, bad, and ugly of launching campaigns (so you can learn from action, not theory)
- Quickly get started with a library of time-saving, ready-made templates and techniques that allow you to hit the ground running with your own marketing
You can copy these resources, add them to your marketing systems, and even iterate and improve them as your own! Be a hero for your organization, look great in front of your clients, and see a clear improvement in selling more of your products and services!
AI Revolution Course Outline
AI Revolution shows you how to build and deploy a marketing campaign using the latest tools at your disposal. This program walks you step-by-step through building campaigns that highlight your unique brand values, match your strategy, and provide critical coaching to verify your outputs before pushing live.
Here’s a look at what we’ll cover in this one-of-a-kind course:
SECTION 1 Your AI Marketing Team (Tools, Roles, and Strategies)
- The Roles AI can play in your marketing
- Essential Tools Every Marketer Needs to Use AI
- How to prevent your AI marketing from turning into digital garbage
- How every marketing role can use AI to improve their workflow
- How to generate an effective AI Prompt in 10 minutes or less
SECTION 2 Building Marketing Campaigns with AI
- AI-Driven Marketing Campaign Strategy in Minutes
- Using AI to Create a Marketing Campaign Asset Map Using AI (and humans)
- AI-Powered Copywriting for Campaigns
- AI-Powered Social Ads
- Using AI To Create Marketing Visuals
- Creating More Campaign Assets With AI
SECTION 3 Launching Your AI-Driven Marketing Campaign
- Your AI Management Team
- AI-Assisted Marketing Campaign Review
- Launching Your First AI Marketing Campaign
- Your AI Team Roadmap and AI Course Conclusion
SECTION 4 AI Marketing Lab (BONUS SESSION)
- The 15-minute AI-Driven Marketing Campaign
- AI Marketing Lab Part 1: Getting Your Tech Setup
- AI Marketing Lab Part 2: Creating Your Initial Output
- AI Marketing Lab Part 3: Making your AI-generated content better with Coaching
- Course Wrap-Up
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