Foxwell Digital LLC – Mastering Google Search + Shopping Ads

Foxwell Digital LLC – Mastering Google Search + Shopping Ads


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Mastering Google Search + Shopping Ads

This Google Search and Google Shopping course goes through each step of the process from beginning Google ads (Search and Shopping) to optimizing and scaling them profitably and successfully.

Upon finishing this course, you will be able to understand what success looks like when running Google Ads, how to choose target keywords, how to optimize Google Ads, how to set up valid A/B tests, how to determine whether Google Search and/or Google Shopping is best for your brand, and more.

Why buy this course?

Whether you’re starting out on your journey to being a Google expert or you have years under your belt, this course will get you to the next level in your business. Watch the video to see why.

All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.

Meet Eagan Heath

  • Founder and owner of digital marketing agencies Get Found Madison and Caravan Digital.
  • Agency owner for 6 years
  • Managed over 100 accounts
  • Over 3x average ROAS across e-commerce client accounts
  • He and his team specialize in proving ROI for their clients through SEO, Google Ads, social media ads, and email marketing.
  • Learn more about how to drive better marketing results by watching his YouTube show, “What’s Working in Ecommerce” or by taking his trainings at

Topics Covered

Course Outline & Class Takeaways

Google Search Ads

  • Why Run Pay-Per-Click (PPC) Ads?
  • Account and Conversion Tracking Setup
  • Connecting Google Ads to Google Analytics
  • Researching and Brainstorming Keywords
  • Map Opportunities
  • Landing Pages
  • Writing and Creating Ads
  • Optimizing Ads Over Time
  • Bing Advertising
Google Shopping
  • Why Run Google Shopping Ads
  • How they’re different from Search Ads
  • Google Merchant Center & your Shopping Feed
  • Setting up your feed & your campaigns
  • Optimizing Ads Over Time

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